Helped a leading Partner in the USA with a Robust Streaming Platform Using Angular
Virtual TV Streaming Platform Built with Angular | Adroitent Home/ Customer Stories/ Software Engineering Customer Story · Software Engineering One platform, every screen: Virtual TV streaming How Adroitent built a Virtual TV (VTV) platform for a New York streaming leader — a JavaScript framework delivering seamless playback, casting and monetization across smart TVs and connected devices. Adroitent Case FileMedia & StreamingAngular · AWS · DRM3 min read The inflection pointEvery device, a different problem The customer is a leading partner in streaming profitability, unifying apps in homes across all streaming devices into a single, seamless user experience that increases audience acquisition, engagement and monetization. Headquartered in New York, they needed a virtual TV platform that worked everywhere. Seamless streaming was needed across a wide range of smart TVs and devices Playback had to work consistently from legacy TV models to the latest hardware Casting from mobile apps and auto-installation on devices had to be handled reliably Customers without their own app needed a fast route to market Streaming works only when it works on every screen. The interventionThe Virtual TV (VTV) framework Adroitent developed the Virtual TV platform — a JavaScript framework providing seamless streaming across smart TVs (LG webOS, Samsung, Vizio) and devices (Chromecast, Roku, FireTV, Xbox), handling casting, auto-installation and all playback commands. Framework development Core VTV platform framework built with ES6 and core JavaScript for robustness and future scale Conviva and Adobe analytics integrated; file and folder structure restructured SDK integration An SDK that integrates easily with existing TV and device apps Reduces development time and simplifies the transition for customers Lite App A Lite App for customers without their own app, operational in a day New applications created seamlessly for any new customer QA, deployment & support Extensive testing across device and TV models for compatibility and performance Managed deployment plus ongoing support to keep operations smooth The game changer Playback, protection and monetization in one framework Streaming formats including HLS and DASH for versatile content delivery DRM support securing content and preventing unauthorized access Client-side and server-side ad insertion for flexible monetization Closed-caption support for accessibility across device types Angular 7ES6AWS LambdaDynamoDBCloudFrontKinesis By the numbers Enhanced streaming capability 100% higher engagement Flexible monetization Faster time to market By the numbers Enhanced streaming capability 100% higher engagement Flexible monetization Faster time to market The payoffSeamless, secure, monetized Enhanced streaming capability Provided a robust, versatile streaming platform compatible with multiple devices and TV models. Improved user experience Delivered a seamless, high-quality streaming experience, enhancing user satisfaction and engagement by 100%. Improved monetization options Supported various ad-insertion methods, giving the customer flexible options to maximize revenue. Secure content delivery Ensured content protection through DRM, safeguarding intellectual property and maintaining compliance with industry standards. Reduced time to market The Lite App option enabled quick deployment of streaming apps, reducing time to market for the customer’s own clients. The stack behind itTools & technology Angular 7Core JavaScript / ES6HTML5 / CSSAWS LambdaAWS DynamoDBAWS RDSAWS CognitoAWS CloudFrontAWS KinesisConvivaAdobe Analytics This engagement was delivered as part of Adroitent’s Software Engineering Services practice. Good to knowFrequently asked questions What is an OTT streaming platform? An OTT (over-the-top) platform delivers video directly over the internet rather than through cable or satellite. It handles content delivery, playback across devices, user authentication, analytics and monetization such as subscriptions or advertising. What are HLS and DASH? HLS and DASH are adaptive bitrate streaming protocols. They break video into small segments at multiple quality levels so the player can switch quality as bandwidth changes — keeping playback smooth instead of buffering. What is DRM in video streaming? DRM (Digital Rights Management) encrypts video content and controls who can play it. It protects intellectual property from unauthorized copying or access and is typically required by content owners and industry compliance standards. What is the difference between client-side and server-side ad insertion? Client-side ad insertion has the player request and stitch ads at playback time. Server-side ad insertion stitches ads into the video stream before delivery, which is harder to block and generally gives a smoother viewing experience. Why build a shared SDK for smart TV apps? Every TV platform and device — Roku, FireTV, webOS, Samsung, Vizio — has its own quirks. A shared SDK abstracts those differences, so one integration works across devices, cutting development time and keeping behaviour consistent everywhere. Stream everywhere, seamlessly. Platform engineering for media, devices and monetization at scale. Start a conversation Explore Software Engineering Keep reading Related customer stories Software engineering Driving digital excellence for a North American automotive leader Read story Software engineering Powering AI-driven travel experiences with DevOps and AWS Read story Software engineering Modernization of healthcare applications in the US Read story More from Adroitent: all customer stories · insights & blog · adroitent.ai
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