February 2025

Table of Contents What is a Content Management System (CMS)? What is the Importance of Kentico CMS for Digital Enterprises? Digital Experience benefits with Kentico CMS include What are the latest versions of Kentico for Businesses to Know? What are the 6 Phases involved in Kentico CMS Implementation? What are the Best Practices for Kentico Implementation? 3 Critical Kentico CMS implementation challengesWhy choose Adroitent for your Kentico CMS Implementation? Adroitent’s Content Management Services –Kentico CMS What is a Content Management System (CMS)? A content management system (CMS) is a software that helps users to create, manage, and modify digital content. Users can create, edit, and organize their content along with publishing the same content from the dashboard. The CMS helps users customize the interface to their needs and assign privileges to different roles. The various types of CMS include Open Source, Proprietary, and Software as a Service (SaaS) CMS including cloud-based solutions. This CMS software helps to modify content and upload without the need for any coding or technical knowledge. CMS Features Overview and Major CMS Platforms Some of the most important features of CMS include intuitive indexing, quick search and indexing, seamless format management of HTM and PDF documents, and publishing content using templates. Some of the most common CMS platforms WordPress: This is an open-source CMS that is widely used by many organizations. It is highly customizable with both paid and free themes and plugins available.  Drupal: This CMS is designed for large organizations and offers a large library of modules and themes to choose from. It is easy to customize and deploy and can handle large volumes of data. Joomla: This is an open-source web CMS and is built on a model-view-controller framework. It is written in PHP and has many features such as caching, RSS feeds, blog posts, search, and support for language translation. Sitecore: It is a widely used Web CMS globally. Some of its features include personalization, marketing automation and E-commerce sites. Sitecore is best used to improve businesses’ online presence and improve engagement and conversion rates. Kentico: Kentico is also a Web CMS and a digital experience platform (DXP) that enables organizations to build, customize, and manage websites, online stores, and various other digital applications. This blog article focuses on various aspects of Kentico and why its implementation will matter a lot to digital enterprises in 2025. What is the Importance of Kentico CMS for Digital Enterprises? In recent times, the Kentico CMS platform has gained a lot of importance for enterprises, as it has powerful features and is best defined as a digital experience platform (DXP). It is an ASP.Net-based CMS best suited for mid-sized to enterprise-level businesses. Kentico CMS innovative features Some of its major features include Drag and drop page builder helps with quick content creation, quick and easy Multi-site management, E-commerce capabilities for building online stores, personalized shopping experiences, seamless payment gateway integrations, and AI-powered content recommendations. The other features include: Effective digital experience platform (DXP): DXP has been named as enabling the best digital experience platform and provides personalized content delivery and supports A/B testing, email marketing, and marketing campaigns. Easy-to-use interface: Kentico CMS is defined as a robust CMS with an easy-to-use drag-and-drop interface. Enterprise-level security: It delivers robust security features with enterprise-level security delivering peace of mind to businesses and their customers. Scalability & flexibility: Kentico CMS improves scalability, provides more flexibility, and optimizes the performance of websites with effective performance optimization. Personalized user experiences: It delivers personalized user experiences based on customer behavior, preferences, and demographics which enhances brands’ online presence. Security and Compliance: Supports GDPR, HIPAA, and other data privacy regulations. Multi-level and multi-lingual: Allows to create and manage content in multiple languages across websites from a single platform. Digital Experience benefits with Kentico CMS include Best CMS for E-commerce and Online Shopping Sites: It is best suited for building,managing, and optimizing websites, especially E-commerce sites, enabling a unified digital experience. Personalized experiences: Uses AI-driven personalization to customize experiences based on the user behavior. Omnichannel content delivery: Delivers a consistent and engaging user experiences across multiple channels such as websites, mobile apps, email, social media, etc. AI-powered marketing automation: Enables quick and easy marketing automation for emails and campaigns. Data-driven decisions: Enables data-driven decision-making by leveraging data insights to optimize marketing strategies. Brand loyalty: Improves brand loyalty with personalized customer journeys enabling seamless CX. Go-to-market: Helps enterprises to go to market faster with streamlined workflows by repurposing content. What are the latest versions of Kentico for Businesses to Know? Kentico CMS platform features have significantly evolved over the years with continuous improvements with added new features Kentico has versions from Version 1 to Version 13. The Kentico Xperience 13 has a total of 10 refresh versions in it, named as 13.1, 13.2…13.10.  Each of these versions has special features such as a powerful search index, content personalization using Recombee AI, sentiment analysis, widget zone names, Jira integration, Algolia integration, Google search console integration, enhanced UX in widget properties, Twilio SMS integration, Salesforce integration, Support for WebP and SVG formats, etc. Xperience by Kentico’s hybrid headless architecture: This architecture enables faster and more flexible implementation, allowing you to start small and build as you evolve. With its rich set of ready-to-go capabilities and APIs Kentico Xperience: A complete DXP solution for web content, e-commerce, and marketing. Kentico Kontent: A headless CMS for structured content management via APIs. With so many benefits listed, digital businesses should adopt Kentico CMS implementation to get the complete benefits of digital experience across all content channels. After having known about the various features and benefits of Kentico CMS, let us have a look at its implementation steps. What are the 6 Phases involved in Kentico CMS Implementation? The Kentico implementation for a digital enterprise follows a structured six-phase approach to ensure smooth deployment, scalability, and business alignment. Discovery and Planning Phase Conduct in-depth business analysis to define the information architecture tailored to organizational needs. Prepare Kentico content architecture – Audience Awareness (content managers) Perform rendering and component architecture

Table of Contents An Overview of AI in RecruitmentWhat are the Key Benefits of AI in Recruitment for Enterprises?What are the top Seven Trends in Recruitment for Enterprises in 2025? Generative AI to Dominate AI-driven Candidate Sourcing and Matching Hyper-personalized Candidate Experience AI as Talent Acquisition (TA) Superpower Automation of Administrative Tasks AI Virtual Assessments and Interviews Predictive Analytics for Data-driven Hiring How can you Reduce Time-to-Hire by 50% with Adroitent’s DROIT AI? An Overview of AI in Recruitment Artificial Intelligence (AI) continues to evolve rampantly with ground breaking innovations shaping the world in an unprecedented way across all industry domains. The recruitment and talent acquisition landscape is evolving rapidly as AI and automation are leading this change. The integration of AI into the recruitment processes has emerged as a game-changer, enabling enterprises and organizations to attract top talent, enhance candidate experience, and make data-driven hiring decisions. AI and automation continue to play a significant role into recruitment. Today’s enterprises can transform their hiring process from a time-intensive process to a more streamlined process embracing AI.  Let us know some latest research analyst facts about the significance of AI in Recruitment According to Statista’s latest report, the market size in the AI market is projected to reach US$243.70bn in 2025. The market size is expected to show an annual growth rate (CAGR 2025-2030) of 27.67%, resulting in a market volume of US$826.70bn by 2030. In global comparison, the largest market size will be in the United States (US$66.21bn in 2025). According to an AI recruitment statistics report by Demandsage, the enterprise sector of AI recruitment will grow at a CAGR of 6.78% between the years of 2023 to 2030. 44% of recruiters said saving time is one of the main reasons to implement AI in hiring. According to 67% of hiring decision-makers, the main advantage of using AI in the recruitment process is its ability to save time. According to Market Research Future, AI Recruitment Market Size was valued at USD 577.7 Million in 2023. The AI Recruitment market industry is projected to grow from USD 617.5 Million in 2024 to USD 1,053.16 Million by 2032, exhibiting a CAGR of 6.9% during the forecast period (2024 – 2032). According to another report, AI is revolutionizing the world of recruitment. So, it is no surprise that 43% of human resources professionals are already using AI in their hiring processes. The reason behind this rapid adoption is that organizations are starting to see the potential of AI and what it can do to improve their recruitment efforts. What are the Key Benefits of AI in Recruitment for Enterprises? Enables to process large volumes of applications to get the right fit Ensures unbiased hiring with improved candidate quality Enhances candidate engagement and candidate experience Reduces time-to-hire significantly Helps to write job descriptions with candidates resumes Enables customizable recruitment pipelines Helps to optimize recruitment process Eliminates bias in recruitment Facilitates usage of predictive analytics for effective workforce planning Empowers businesses with a competitive advantage What are the Top Seven Trends in Recruitment for Enterprises in 2025? 1. Generative AI to Dominate According to an article titled, ‘A Comprehensive view of the Application of AI in Recruitment and Selection,’ by Research Gate 2024, Deep-learning AI models aims to find qualified internal and external candidates and fill the gap in talent availability with an unbiased selection enabling a personalized experience. Today, many organizations continue to leverage Generative AI models to find, select, hire, and retain talent. According to a report by Market Research Future 2024 , with an increasing number of organizations looking to automate and improve their hiring processes with AI, the market for recruiting by AI is witnessing a dramatic change. 2. AI-driven Candidate Sourcing and Matching The traditional methods of sourcing and screening candidates are time-consuming and lack viability in today’s changing business requirements. AI algorithms can analyze vast amounts of data to identify high-potential candidates. Enterprises using AI-driven candidate sourcing and screening have seen a reduction in time-to-fill positions by up to 50%. This approach minimizes human error and unconscious bias ensuring a more diverse and high-quality talent pool. Furthermore, AI-enabled sourcing and matching in 2025 enables recruiters to review large number of resumes in a short time, write job descriptions with candidate resumes, identify the best candidates and match them with suitable job opportunities. This shortens the recruitment process, and directly targets talent acquisitions, and significantly improves overall recruitment process. 3. Hyper-personalized Candidate Experience In today’s competitive hiring landscape, AI-powered recruitment strategies in the year 2025 will play a crucial role in engaging top talent effectively. AI enables recruiters to craft tailored messaging that aligns with individual candidate preferences, experiences, and career aspirations, fostering personalized candidate engagement and higher response rates. AI-driven insights help recruiters reconnect with past candidates, and strengthen employer branding, reinforcing relationships with candidates. Therefore, by leveraging AI, recruitment teams can deliver hyper-personalized, timely, and impactful communication, driving better candidate experiences and improved hiring outcomes. 4. AI as Talent Acquisition (TA) Superpower Embracing AI in recruitment definitely gives a competitive edge to enterprises as in 2025, it’s all about working smarter in an innovative manner. From screening inbound applicants to rediscovering talent, AI can help recruiters to make smart hiring with AI-enabled candidate screening and matching to get the right fit for the correct job role, thus making AI as a superpower for talent acquisition. 5. Automation of Administrative Tasks AI’s role in automating administrative tasks in recruitment enhances efficiency, reduces costs, and enables recruiters to focus on higher-value activities, ultimately leading to more effective and human-centric hiring processes. AI systems can swiftly analyze and rank resumes based on predefined criteria, ensuring that only the most qualified candidates are shortlisted. By automating tasks, AI not only streamlines the recruitment process but also allows human resource professionals to dedicate more time to focus on other strategic functions such as building relationships and developing effective hiring strategies. While AI and automation are redefining the nature of administrative work in 2025, they are also creating