Enterprise AI Services Empowered a Global Publishing Leader with an AI Agent that Enabled 4X Reader Growth and 3X ROI About the Customer The customer is a global leading publishing company offering a range of professional print and digital publications, books, and textbooks in specialties such as health, tax, accounting, and legal. The group serves customers in over 100 countries catering to millions of users across the globe. Customer Business Need In today’s age with more importance to customer experience dominating all businesses, this publishing services customer also wanted to ease the access of its journals and articles to millions of readers and were looking around the possibilities of an AI solution. They needed an AI solution to ease and quicken the display from their existing collection of journals and articles which runs in millions to its users based on every user search. They wanted an AI agent to seamlessly access their articles and journals by delivering topic-page generation, article summaries, results summaries, etc. along with other much-needed publishing industry in-demand use cases to enhance user experience. The Solution in detail Adroitent partnered with the customer to develop an AI agent (engine) leveraging LLMs to quicken user access with a topic-page generator, article summary generator, search results summary generator, and handled various other use cases to engage their readers. Solution Highlights for Topic-page Generator Adroitent’s team developed a scalable and efficient AI agent leveraging LLMs for the customer. Teams deep-dived into the customer’s database to discover the topic name and search the matched terms. An initial fetching of the subheadings was done from their database and the newly developed AI agent picked the subheadings (most relevant or trending subheadings) for the topic page. Further to the above, the top 10 subheadings were used by the AI agent to arrange them in a sequence for a given or chosen topic keyword. Various article abstracts were used to create summaries using the AI agent that was displayed on the topic page generator. Quick validation and authentication of results enabled to deliver effective results to the readers. Business ROI Faster Access to Information Improved reader user base by 4X Indexed journals and articles enhanced display of accurate articles by 100% Improved ROI by 3X Technology stack leveraged The technology stack included Azure GPT4.0, Python, and SQL Server, AWS. Publishing Industry – AI Generator Use Cases Developed 1. Use Case Topic Page AI Generator Features Benefits For any selected topic, the AI agent creates topic-focused pages or content automatically on the page. The related articles are displayed on the right side of the page. Similarly, the related topics are also displayed below the related articles. Advertisements related to the topic are also displayed for monetization on the right side. In the display section, below the topic page, the article summary and source articles list is also displayed. Enhances efficiency: Reduces the time and effort required to create detailed, and high-quality content enhancing efficiency. Eases publisher’s tasks: Allows publishers to scale content creation across multiple topics simultaneously. Drives user engagement: Creating content around the selected questions improves user interaction and keeps the readers engaged. Reduces human intervention: As AI agent rapidly generates high-quality content, it significantly reduces the time and effort required with human intervention. Data-driven insights: Analyzes vast amounts of data to identify trending topics and user preferences, ensuring that content is relevant and engaging. 2. Use Case Related Questions AI Generator for Searched Topic Features Benefits For any topic or keyword searched by the user, the AI agent generates all related questions to quicken their access to the required content instantly. Boosts traffic: By addressing long-tail keywords and niche queries, the AI agent specifically attracts a wider audience and drives organic traffic. Enhances content relevance: Generates related questions that align with the actual user’s intent, helping to address what people are actively searching for. Drives user engagement: Creating content around the searched questions encourages user interaction and keeps readers engaged. Supports multiple applications: Useful for blog posts, product pages, video scripts, customer support FAQs, and social media content. Saves time: Eliminates additional manual search by providing a ready-to-use list of user-focused questions. 3. Use Case Article Summary AI Generator Features Benefits For a searched article by the user, the AI agent instantly generates the article summary in few lines for any article (lengthy or small). Improves comprehension: Helps the user to focus on core ideas, eliminating unnecessary details that might distract from the main article. Enhances productivity: These article summaries are ideal for busy professionals, students, and researchers who need to process large amounts of information quickly and efficiently. Saves lot of time: Quickly condenses lengthy articles into small and short summaries for quick read, allowing users to grasp key points without reading the entire content. 4. Use Case Article Results Summary AI Generator Features Benefits For any keyword searched by the user, the AI agent generates all keyword related results summary, enabling users to quickly pick the accurate article of their choice as per their need. Saves time: Transforms lengthy articles into concise summaries in seconds, saving users hours of reading. Improves comprehension: Helps users to focus on essential information, helping users grasp the core ideas without unnecessary details. Error-Free extraction: Minimizes human errors in identifying key points or structuring summaries. Brings in scalability: Ideal for organizations or users managing large-scale content, such as media outlets, researchers, or corporate teams. Business Outcome Faster Access to Information: The AI agent generates concise summaries of complex topics, helping users quickly find and understand the information they need. Increases Organic Traffic: By targeting long-tail keywords and niche queries, it attracts a broader audience and boosts organic search visibility. Improves Reader Engagement: The AI agent enhances the overall user experience by delivering accessible, relevant, and personalized content. Delivers Actionable Insights: It enables quick analysis of audience data to identify trending topics, helping publishers tailor content to user interests. Drives Content Ideation: The topic-page generator suggests related and emerging themes, supporting the creation of fresh and relevant content.
